Portfolio

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I was responsible for delivering 18 theatre guides for ATG Tickets three times a year. Trained, managed and quality controlled three new freelancers in this role and coordinated between project managers and multiple clients to prioritise workloads for deadline management.

I created all the carrier sheets for the ‘From December 2019’ round of brochures as well as being responsible for all cover artwork and managing the overall project.

I worked on ATG’s touring shows’ artwork for each destination of the tours. This included a lot of outdoor advertising in the form of digital 48 sheets, 4 & 6 sheets and bus supersides.

 

Products including:

Carrier Sheets
Digital 48 Sheets
4 & 6 Sheets
Bus Stops
Bus Sides
Phone Kiosks
Ad Gates
Theatre Front Of House
National Press Ads
Web Banners
What’s On Guides

Client site ATG Tickets

 
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Country Life has been a big part of my career as it’s where I got my start. I have worked on editorial features, specialist supplements – both in-house (Schools, Travel, Gentleman’s & International) and client collaborations (Winkworth & Savills), reprographics and marketing materials.

 

Responsibilities included:

Weekly Feature Design

Supplement Design

Supplement Art Direction

Retouching & Reprographics

Promotional Posters

Marketing Materials

Social Assets

Tradestand design 

RHS Chelsea Flower Show 

The Game Fair 

LandRover Burghley Horse Trials 

Badminton Horse Trials

Masterpiece London Art Fair

COUNTRY LIFE BOOKAZINES

Art directed seven themed 148 page bookazines with articles from Country Life’s 120 year archive which are available on Amazon as print on demand issues.

 

Issues included:

The Country House

Dogs & Other Animals

High Society

Britain’s Glorious Gardens

Britain Through The Wars

The Sporting Year

Forever British

Client site Country Life

 
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POL ROGER PORTFOLIO

Designed and produced the Pol Roger Portfolio Book for 2018, encompassing all the vineyards and growers they represent to be sent to traders and stockists. Feeding back to internal teams on suggestions for layout improvement for effective reader information delivery and illustrative briefs.

 

Products including:

Portfolio Book 2018

Wine Price List

National Press Advertisements

Email Marketing

Social Assets

POL ROGER CHAMPAGNE

I produced email content for mailchimp campaigns for Pol Roger Champagne. I have also undertaken ad-resizing, retouching of existing imagery, creating new logos for various uses, produced both printed and digital ads as well as branding for Twickenham’s Gold Bar, outdoor advertising for Bath Rugby and Cheltenham racecourse.

 

Products including:

Logo creation

National Press Advertisements

Promotional Posters

Marketing Materials

Social Assets

Email Campaigns

Invites

GLENFARCLAS

I produced email content for mailchimp campaigns for Glenfarclas Whisky. I have also undertaken ad-resizing, retouching of existing imagery, creating new logos for various uses, produced both printed and digital ads as well as tradestand branding for The Whisky Show and outside advertising at Cheltenham racecourse for the Glenfarclas Cross Country Chase.

Products including:

Email Campaigns

Promotional Posters

Marketing Materials

Social Assets

Tradestand Design

Outdoor Advertising

Client site Pol Roger Portfolio

 
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Working for the National Trust I have been responsible for their 52 page Working Holidays brochure for three years, along with numerous marketing materials, internal communication literature and promotional artwork.

 

Completed briefs include:

Working Holidays Brochure

50 Things to do before you’re 11¾

Campaign Guidance Documents

Gift Cards

Email Skins

Promotional Posters

Marketing Materials

Social Assets

Membership postal mailers

Direct Debit Forms

Newsletters

Client site National Trust

 
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Produced an A7 roll-fold handout for events explaining the company and their offerings, including their annual awards and mentoring scheme. 

 

Re-designed the sponsorship document for the 2020 Heropreneurs Awards ensuring it was on brand and easy to ascertain what the awards are about and the sponsorship options available.

The client also asked for an advert to be created to go on a wall planner that would be 
recognisable from a distance.

Client site Heropreneurs

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Art Directed Savills property supplements on behalf of Country Life with full creative control and management of the project, liaising with the client. I ran the project for four years between 2015-18.

In the 2018 issue I was commissioned  to illustrate the local secrets four page feature as shown to the left. Savills were particularly pleased at how the feature turned out. 

I picked up the Winkworth supplement half way through as tragically the previous designer suddenly passed away. The deadline was met and the project ran smoothly after a sudden stop. I was responsible for the picture research, layout design and final cover selection. A small amount of retouching was required and the client was very happy with the result. This lead to a repeat booking for the second supplement.

Client site Winkworth

Savills

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Wedding suite initial design for
Hannah & Mike. They are having a marquee wedding and all illustrations are bespoke to them. Colour palette is likely to be gold, sage green and white.

 

Products including:

Invite Creation

Monogram Design

Bespoke Illustrations

Double Sided Info Card

RSVP Card

Table Plan

Table Numbers 

Wedding Programme

 
 
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Responsible for the brand development and management of The Beauty Lounge St Ives since 2013 when the salon was founded. We have had three brand refreshes in line with key colour trends and with new developements within the business such as expansion and different premises.

 

Products including:

Logo

Treatment Brochure

Treatment DL

Business/Appointment cards

Gift Cards

Website

Promotional Posters

Marketing Materials

Social Assets

Workwear Branding

Venue & Staff Photography

Client site
The Beauty Lounge St Ives

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Responsible for new product mock ups and client branding. New Tamper Proof label images to show how the seal is identifiable as broken. Take away food labels for restaurants and food outlets having to now operate a takeaway only business but still want their product to contain their branding without heavily investing in branded packaging.

 

Products including:

Logo & Brand Creation

Packaging Mock up images

Label Artwork

Client site RGS Labels

 
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JPF Home Improvement asked for a new logo to be designed that would feature on headed paper, business cards, hoodies and workwear as well as vehicle branding. A website is in progress and will be completed in 2020.

 

Products including:

Logo & Brand Creation

Business Cards

Website

Workwear Branding

Vehicle Branding

Client site JPF Home Improvement

 

Advertorials

Advertorials designed across 28 titles including Marie Claire, InStyle, Ideal Home and Look. This was a busy and challenging role designing to each individual magazine’s house style and in keeping with the client’s brief. I was directly responsible for final preparation of all material ahead of press. I was also a key stakeholder within the business development team, responsible for the design of pitchmaterial in each magazines house style for presentation to prospective advertisers including material for Look magazine pitching to Clinique.

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Reprographics

Whilst working on the repro 
desk for IPC Creative, I did a 

lot of retouching for national magazines including Marie Claire, InStyle, Look, Essentials and Country Life.

Beauty retouching would focus on skin and making 
clothes look as appealing but still true to what the garment was. For example taking out creases and changing cuff colours if the prototype used for the photoshoot has now changed. Also hair, make up and nail retouching featured highly. 

For the Royal Jubilee edition of Country Life, I cut out a whole spread of tiaras - 
beautiful but intricate!

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Recommendations

"Grace is a talented designer with bags of ability. She treats every challenge head on with excellent results. She would be an asset to any team."

 

Ben Briley, Former Art Director,Creative Solutions, IPC Media

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